How do you know when
it’s time to update your website?

A man with a beard and wearing a red checkered shirt sits at a desk looking at a laptop. He is holding a white mug in one hand and appears deep in thought, with his other hand resting on his face. The background shows a modern office setting.

Your company website is one of your most important business assets. Yet, have you found that updating it continues to get back-burnered? It’s easy to ignore when business seems steady. What’s difficult to ignore are potentially missed opportunities.

Your website is usually the first impression a prospective client or customer has of your business. Wouldn’t you want that experience to be a great one? The answer seems obvious. Less obvious is knowing when it’s time for an update or a redesign.

Below is our list of the top five triggers that signal it’s time to give your website a little TLC.

01.

At the top of our list is branding.

A desktop computer on a wooden desk displays the text "WELCOME TO OUR SITE. WE HOPE YOU CARE?" The desk also holds a keyboard, mouse, smartphone, notebook, glasses, and some decorative plants. Shelves with books and more plants are in the background.

It can be hard to admit when a messaging strategy that worked five or more years ago simply doesn’t anymore. Does your website accurately reflect your current offerings? Or has it gotten a little stale?

A golden retriever wearing glasses rests its head on a laptop keyboard while lying on a bed. A blue coffee mug is positioned next to the dog. The background features a striped blanket.
02.

The speed at which the internet changes.

Given the way Google and development platforms are evolving, it’s reasonable to think about the age of your website in dog years. Has your website’s performance, searchability or ranking started to lag?

03.

User experience.

A desktop computer on a wooden desk displays the text "WELCOME TO OUR SITE. WE HOPE YOU CARE?" The desk also holds a keyboard, mouse, smartphone, notebook, glasses, and some decorative plants. Shelves with books and more plants are in the background.

Things like slow page loads, confusing navigation, and outdated content will cause most visitors to bounce or worse, write a poor review. How user-friendly and intuitive is your website?

A graphic shows the SAGE San Francisco website displayed on various devices: a desktop monitor showcasing a veterinary-related image, a laptop with graffiti, a tablet with information about the hospital, and a smartphone with building images and text.
04.

Responsive design.

How well your website renders on mobile devices can impact 70% or more of your audience. There are now more mobile phones on the planet than there are people. Is your website optimized for mobile use?

05.

Company Pride.

Two people working in a shop filled with jars of food items. The person in the foreground, wearing a green apron, holds a crate of green leafy vegetables and smiles at the camera. The person in the background, also in an apron, is focused on the jars.

Though often overlooked, this may be one of the most important reasons of all. Does your website make your team proud? If it doesn’t, it’s likely having the same impact on your audience and customers.

A man with a beard and wearing a red checkered shirt sits at a desk looking at a laptop. He is holding a white mug in one hand and appears deep in thought, with his other hand resting on his face. The background shows a modern office setting.

Still Unsure?

No Worries.
Take advantage of our expert advice.

Illustration of a rocket ship with blue and white body, orange fins, and red flames coming out of the bottom. The rocket has a porthole window and the number 5 displayed on its body.

Email us and include your website URL. We’ll be in touch to schedule a free, 30-minute evaluation. We’ll give you an honest assessment of how to take your online presence to the next level — and beyond.