Websites designed
to take your business to the next level…
and beyond.
to take your business to the next level…
and beyond.
About Launch in Five
Located in the San Francisco Bay Area, Launch in Five was created with a focus on helping small to mid-size enterprises, startups, and solopreneurs elevate their online presence and jumpstart their growth.
Based on decades of creative, branding, and web design experience, Launch in Five offers a complete package of services designed to make it easy and cost-effective for any business to have a beautiful, custom-designed and responsive website. Our clients tell us we’re also fun to work with. We believe it’s because we love what we do.

How We Can Help
- Redesign and rebuild your old website
- Create custom content and page designs
- Provide original video and photography
- Produce marketing materials
- Enhance conversions
- Maintain your new website
Our Website Package
Launch in Five makes it easy for any size business to make a big impression.
Your business is unique. Your website should be too.


CUSTOM PAGE DESIGN
Unlike rigid page templates, Launch in Five builds page designs that position your content for the greatest impact.

HIGH-LEVEL MESSAGING
We work with you to create powerful positioning statements that help your website stand apart from others in your business niche.

ON-PAGE SEO
Our best practices include strategic use of keyword phrases, meta descriptions, and optimization techniques for better search results.

WORDPRESS PLATFORM
Our development platform of choice includes plug-ins and tools for easily editing and updating content. It also scales to grow with your business.

RESPONSIVE DESIGN
Launch in Five will optimize your website to be fully responsive on all devices which means creating versions for use on desktop, phones and tablets.
Meet the Team

Chris Ardito
BRAND STRATEGY and CREATIVE DIRECTION
Chris brings decades of experience as a creative strategist, branding expert, and entrepreneur. She has built her own successful businesses and helped countless others elevate their brands and increase revenues. Chris is passionate about the creative process, transforming visions and ideas into powerful campaigns, using the website platform as a focal point for an organization’s brand expression. She works closely with clients to clearly define projects as well as business goals and objectives, establish the metrics for success, and ensure that all deliverables meet and exceed expectations. Clients rely on Chris for brand messaging, creative direction, and expert wordsmithing. She’s also happy to engage in lively conversations about plant-based cooking, the best places to hike in the Bay Area, and the art of bird-watching.
Chris brings decades of experience as a creative strategist, branding expert, and entrepreneur. She has built her own successful businesses and helped countless others elevate their brands and increase revenues. She works closely with clients to clearly define business goals, craft compelling positioning messages, and ensure that every client gets our best work.

Troy Ziel
DESIGN and DEVELOPMENT
Troy is an award-winning graphic designer, website developer, and world-traveled photographer. His work is distinguished by an elevated aesthetic and supported by his deep, technical knowledge of digital platforms, especially WordPress. As a developer, Troy is able to leverage his unique blend of skills to create a sophisticated interaction of visual design and platform functionality. He is an expert at creating user experiences that are dynamic, engaging and designed to convert visitors into customers, members, supporters, and followers. Troy’s expertise includes all phases of WordPress design and development, UI/UX, and related technology integration. Clients love Troy’s design genius, the way he makes the whole process seem effortless (it’s not), and the sheer magic he brings to all of his work.
Troy is an award-winning graphic designer, website developer, and world-traveled photographer. As a developer, Troy is able to leverage his unique blend of skills to create a sophisticated interaction of visual design and platform functionality. He is an expert at creating user experiences that are dynamic, engaging and designed to convert visitors into customers.

Just Launched!
“ The Launch in Five team know exactly what challenges small businesses like ours face when trying to launch a new website. Chris and Troy were not only incredibly patient and accommodating during our process, but they are also an absolute pleasure to work with. You need Launch in Five on your team! ” – Emily Wall, Operations Manager, Napoleon Home
Napoleon Home
Founded in 2014, Napoleon Home has established itself as one of the Bay Area’s premier luxury Interior Design and Home Staging companies. After many years of successs, it was clear that they needed a website that reflects their caliber of work and speaks to their target clientele. It was also important for the morale of the team to see their work showcased in a beautiful and meaningful way.
Working closely with the founder and key stakeholders, we guided the process of building a brand new website from the ground up, including content strategy, user experience and visual design. Our ultimate objective was to give Napoleon Home an online experience that reflects the ethos of the company and highlights the exquisite interiors that Napoleon Home is known for.
Our Work
SAGE Concord
SAGE Veterinary Center’s newest state-of-the-art emergency and specialty care facility opened its doors in 2022. Based on the success of work done for SAGE San Francisco, we were asked to develop a microsite for the new SAGE Concord hospital to serve as a marketing tool for all recruiting activities. Working within existing brand guidelines, we developed targeted messaging and content including custom video production and photography.
SAGE San Francisco
Acquired in 2021 by SAGE Veterinary Centers, this historic Mission District Pet Emergency Hospital is a landmark building in the heart of a unique San Francisco neighborhood. A primary focus for SAGE was attracting qualified doctors and staff for the newly acquired hospital. We worked closely with the senior management team to develop a strategy which included a dedicated recruiting microsite that highlighted the unique opportunities offered and helped attract top-tier veterinary specialists.
Julie Orr Design
Julie Orr Design is a premier landscape design company located in the San Francisco Bay Area. Our scope of work included a complete website redesign, new messaging and original content. The new website emphasizes Julie Orr’s highly personalized and uncomplicated design approach while showcasing her sophisticated landscape and hardscape design projects.
Pergolas by Julie
While developing Julie Orr Design’s new positioning strategy, it became clear that the she would benefit by promoting her pergola products and services on a dedicated microsite. We gave it a distinct brand, “Pergolas by Julie,” and leveraged opportunities to create targeted messaging, improve SEO, and build brand awareness.
San Francisco Japantown
San Franciscoʼs Japantown is one of three remaining Japantowns in the entire US. The local community district decided to build a website in order to stimulate tourism. The new design includes an events calendar as well as an extensive database of dining, shopping, and lodging within the community.
Elaine Clark Voice-Over
Elaine Clark is an accomplished entrepreneur with an extensive resume of talents: voice-over recording, directing, coaching, speaking, and talent casting. She’s also an award-winning author and app developer. We built a website that encompasses the breadth of her services and provides an e-commerce solution for selling her books and apps.
Ratna Ling Retreat Center – Main Site
Ratna Ling Retreat Center is located in the coastal redwoods of Sonoma County. We created a website that captures the experience of an actual visit to the retreat center. A booking platform was integrated to make it easy for guests to make cabin reservations online.
What Our Clients Say
See a before and after example by interacting with the monitor below.


“The Launch in Five team know exactly what challenges small businesses like ours face when trying to launch a new website. We relied on them for their thoughtfully crafted content and making sure our new website was both beautiful and easy to use. Chris and Troy were not only incredibly patient and accommodating during our process, but they are also an absolute pleasure to work with. They were instrumental in keeping us on track and getting us to the finish line feeling refreshed and excited! You need Launch in Five on your team!”
– Emily Wall
Operations Manager, Napoleon Home
Our Process
1. STRATEGY
Every project begins with a thorough intake process that enables us to capture important details about your business, your vision and objectives for a new website, what makes your products and/or services unique — and why. We overlay this with our own research and produce a creative brief that gives us a blueprint and strategic direction for building high-level messaging and a visual design theme.


2. MESSAGING
We believe that well-positioned messaging is imperative to connecting your business with your audience. Which is why we’ve included top-level messaging development in our service package. Based on your content strategy, Launch in Five will work with you to establish “hero” messages for your main landing pages. Words matter, especially when it comes to converting visitors into buyers. You have to start by grabbing their attention.
3. DESIGN
Creative strategy and visual design is in our DNA. The design phase is where we synthesize all we’ve learned about you and your business and select a thematic direction for our creative development. Wireframes are produced to illustrate how we propose organizing the content flow of your new web pages. Once this framework is established, we then apply the visual design and content elements that define the user experience. We always aim for amazing.


4. DEVELOPMENT
This is the stage where the magic really happens! All the strategic, creative and UI design decisions are brought to life using the development tools available on our platform of choice – WordPress. We love WordPress because of the flexibility we have to customize designs, its intuitive CMS and its scalability. Before launch, we conduct a thorough optimization process, including image optimization, to make sure your new website is search engine and user friendly.
5. LAUNCH
We lied — THIS is the truly magic stage! Once we’re satisfied that all systems are “go,” meaning all content is reviewed, optimized and approved, we prepare the website for its final destination, the go-live server on your hosting platform. It’s finally show time! In 5, 4, 3, 2….
