Our Process

1. Strategy

Every project begins with a thorough intake process that enables us to capture important details about your business, your vision and objectives for a new website, what makes your products and/or services unique — and why. We overlay this with our own research and produce a creative brief that gives us a blueprint and strategic direction for building high-level messaging and a visual design theme.

An illustration showing a large dartboard with a blue dart hitting the bullseye. In the background, a woman stands near cylindrical chart bars and uses a tablet. In the foreground, two men in business attire shake hands.
Isometric illustration of an online shopping scene. A laptop displays "BUY NOW YOU'LL BE HAPPY," with a credit card being inserted. A phone shows "DONE!" connected to a shopping bag. Icons of an email, dollar sign, and a thumbs-up are also present.

2. Messaging

We believe that well-positioned messaging is imperative to connecting your business with your audience. Which is why we’ve included top-level messaging development in our service package. Based on your content strategy, Launch in Five will work with you to establish “hero” messages for your main landing pages. Words matter, especially when it comes to converting visitors into buyers. You have to start by grabbing their attention.

3. Design

Creative strategy and visual design is in our DNA. The design phase is where we synthesize all we’ve learned about you and your business and select a thematic direction for our creative development. Wireframes are produced to illustrate how we propose organizing the content flow of your new web pages. Once this framework is established, we then apply the visual design and content elements that define the user experience. We always aim for amazing.

An isometric illustration of a workspace with a laptop displaying various data charts on multiple screens, a camera, a notebook with a rocket design, and documents. The background is light blue.
Illustration featuring a desktop computer displaying a website with a mountainous landscape image, a smart tablet, a coffee cup with a fish design, and three large interlocking gears in the foreground, symbolizing web design and development.

4. Development

This is the stage where the magic really happens! All the strategic, creative and UI design decisions are brought to life using the development tools available on our platform of choice – WordPress. We love WordPress because of the flexibility we have to customize designs, its intuitive CMS and its scalability. Before launch, we conduct a thorough optimization process, including image optimization, to make sure your new website is search engine and user friendly.

5. Launch

Actually THIS is the truly magical stage! Once we’re satisfied that all systems are “go,” meaning all content is reviewed, optimized and approved, we prepare the website for its final destination, the go-live server on your hosting platform. It’s finally show time! In 5, 4, 3, 2….

A 3D illustration of a laptop with a rocket taking off from its screen. Surrounding the laptop are icons of a magnifying glass, a dartboard with an arrow, a gear, and a bar graph with an upward-pointing arrow. The background is light blue.

Our Services

In addition to website design and development, we offer clients a menu of agency-style services that cover a range of expertise from strategic planning and optimization to maintenance and marketing support. Whatever the scope of your ongoing needs, we have many of the tools to support them. Our complete offering includes:

•  Messaging Strategy
•  UI/UX Design
•  On-page SEO
•  Graphic Design
•  Corporate Identity
•  Direct Marketing
•  Business Collateral
•  Event Design
•  Photography
•  Videography

  • Messaging Strategy
  • UI/UX Design
  • On-page SEO
  • Graphic Design
  • Corporate Identity
  • Direct Marketing
  • Business Collateral
  • Event Design
  • Photography
  • Videography

Let’s Get Your New Website Off the Ground!

Start by telling us a little bit about your project.

Let’s Get Your New Website Off the Ground!

Start by telling us a little bit about your project.

Not Quite Ready to Launch? Let’s Keep in Touch.